David Weinstock of Hero Content directed this offbeat gift-giving slice of life between a boyfriend and girlfriend during which the former gives the latter a sexually transmitted disease for her 21st birthday. The recipient is thrilled, saying she is “a gonnorhea girl.”
Agency: The Kaplan Thaler Group Linda Kaplan Thaler, Whitney Pillsbury, Jason Graff, Josh Comers, Greg Myers, Nader Mikhall, Leroy Tellez, Andy Green, creatives; Lisa Bifulco, Hadleigh Arnst, producers. Editorial: Breathe Andy Jennison, editor; Ian Mayer, assistant editor; Kenny Pedini, exec producer. Postproduction: Company 3 New York John Bonta, colorist
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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