A young man and a minister are fishing, with the former wishing for a speed boat upon seeing a Triumph boat whiz by in the lake. Thanks to a mysterious character, a boat is released from a truck trailer onto a nearby mountain road. The boat is hit by another truck and knocked off a cliff onto the like right in front of the two fisherman, leading to the lad to thank the lord for his new power boat.
Agency: The Republik, Durham, N.C. David Smith, creative director/copywriter; David Avis, art director; Robert Shaw West, producer. Production Company: Mad Fish Films Wayne Gibson, director; Barry Landon, executive producer/producer; Bunt Young, DP. Editorial: Thoughtstream Media Scott Witthaus, editor. Postproduction: Thoughtstream Media Woody Shaerman, colorist. Sound Design: RainMaker Studios Jeff McMannus, audio engineer/sound designer/composer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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