Discarded debris deposits itself into a trash can. Shattered pieces of glass come together to take their original form as a now fully intact bottle. Smoke is sucked out of the air and returns to a cigarette that’s perched in an ashtray. Spilled coffee ascends back into a cup being held by the man who dropped it. This reversal of littering and pollution goes on as we see a Toyota Prius drive about the city. A voiceover relates, “The lower emission Toyota Prius. One car can change the world.”
Credits
Editorial: Spot Welders Inc. Lucas Spaulding, editor. Visual Effects: Sea Level Visual Effects Chris Noellert, VFX/Flame artist; Steve Reiss, producer. Music: Elias Arts Jimmy Haun, composer; John DeStefano, sound designer; Ann Haugen, executive producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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