Digital Domain created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled “The Real Deal” from Stink director Adam Berg and Saatchi & Saatchi London. Berg, working with Saatchi & Saatchi’s creative team, tapped DD to tell a story that mimics the car’s key value–breaking out of a monotonous synthetic existence with the power, control and excitement of real life.
Production Company: Stink Adam Berg, director; Ben Croker, producer. Visual Effects: Digital Domain, Inc. Ed Ulbrich, chief creative officer; Scott Gemmell, executive producer; Vernon Wilbert, VFX supervisor; John Kokum, VFX producer; Cody Shelley, VFX coordinator; Ron Herbst, CG supervisor; Niles Heckman, previz artist; Michael Lori, on-set integration/tracking; David Wilson, rotoscope; Greg Breitzman, Anthony Rizzo, Althea Suarez Gata, Character animators; Tim Petre, character rigger/digital artist; Bekah Baik, Casey Benn, Dave Carlson, Greg Gangemi, Robert Kim, digital artists; Ken Jones, FX artist; Scot Hale, Dave Takayama, Ned Wilson, Niles Heckman, Soyoun Lee, Marcel Martins, compositors; Jeff Heusser, Flame/compositor
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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