James Haworth of The Partners’ Film Company, Toronto, directs this touching slice of life in which a boy throws a pebble against a window to get the attention of a young girl. However, when it’s revealed the window is in a high-rise apartment, we then realize that this lad has performed a gargantuan feat. Turns out we’re watching the boy who grew up to become Toronto Blue Jays outfielder Alex Rios who has a cannon arm. Agency is Publicis, Toronto.
Credits
Agency: Publicis, Toronto Duncan Bruce, creative director; Tim Kavander, Bill Newbery, group creative directors; Mark Spalding, art director; Miles Markovic, copywriter; Erica Metcalfe, producer. Production Company: The Partners๏ฟฝ Film Company James Haworth, director; Aerin Barnes, executive producer/producer; Stanny Park, producer; Tico Poulakakis, DP. Editorial: Blue Highway, Toronto Leo Zahartos, editor Visual Effects: Technicolor Creative Services | Toronto Alex Boothby, visual effects artist Sound Design: Grayson Matthews Audio Design
Screenwork Type:Best Work
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Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
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