Max Joseph of Urgent Content directed, conceptualized and edited this spot in which folks strip down to their white and black skivvies/sweats and lay down in the grass in a configuration resembling a piano keyboard. They then perform a piano riff concert in the park, which underscores the message “Get Out and Play.” Each person is wearing a pair of Toms summer classic shoes. Toms is the pro-social shoe company that for each pair of shoes sold provides another pair of shoes to a needy child.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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