A creative team from Dallas agency Moroch created this offbeat spot which introduces us to goat tears as a panacea for pain. The only problem is getting a goat to cry is a daunting task. A woman tries to do so in assorted bizarre ways.
Credits
Agency: Moroch & Associates, Inc. Jim Sykora, executive creative director; Vincent LoPrest, creative director; Steve Yoon, art director; Jim Bowling, copywriter; Kathleen Torres, producer. Production Company: Story, Chicago David Popescu, director; Cliff Grant, exec producer; Glenda Reynolds, producer; Peter Simonite, DP. Editorial: 3008 Brent Herrington, editor. Postproduction: Filmworkers Dallas Rick Stephenson, colorist Audio: 3008 Matt Cimino, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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