Aaron Sorensen of LAIKA/house directed and animated this PSA which depicts a whale beached in the middle of an ocean, which is littered with plastic debris ranging from bags to rings to empty water bottles. Agency is Borders Perrin Norrander, Portland, Ore.
Credits
Agency: Borders Perrin Norrander Jeremy Boland, creative director; Scott Fox, producer.
Production Company: LAIKA/house Aaron Sorenson, director/animator; Jan Johnson, exec producer; Annie Pomeranz, producer; Adam Guggenheim, production coordinator; Ric Sluiter, art director; Jenny Kincade, illustrator/After Effects artist; Kameron Gates, animator; JD Buffam, assistant animator/ink & paint; Patrick Van Pelt, TD/CG lead; Karl Richter, TD, effects; Josh Tonnesen, modeling; Nicholas Nakadate, texture artist; Terence Jacobson, character set-up/rigger; Thane Hawkins, lighting artist; Ben Fischler, VFX supervisor.
Editorial: LAIKA/house Steve Miller, editor; Rex Carter, Flame artist/compositor; Leif Peterson, Flint artist; Travis Ezell, tape op; Melissa Tvetan, scheduler.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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