Convert directed this :60 via The Ebeling Group, New York, for BBDO Toronto on behalf of client Royal Bank of Canada’s Blue Water Project. The spot urges us to “Protect Water,” particularly fresh water which is scarce even in the ocean. This animated spot dips us into the drink as a voiceover relates that oceans, rivers and lakes might seem like vast sources of H2O but the reality is that they’re 97.5 percent salt water and only 2.5 percent fresh water.
Credits
Agency: BBDO Toronto Linda Carte, creative director; Rachel Abrams, copywriter; Megan Flett, producer.
Production Company: The Ebeling Group Convert, directors; Rich Scurry, creative director/animator/designer; Mick Ebeling, executive producer; Amy Fahl, producer; Karolina Sobecka, Joshua Harvey, animators; Jon Klassen, designer/illustrator.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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