Phil Joanou of MJZ directed this PSA in which a drug-using teen talks of his mother’s addiction–to denial. Even when seeing her son’s abuse first hand, she ignores it and goes on as if nothing has happened. “Her denial was so out of hand, it was like I could get away with anything.” Agency is Energy BBDO, Chicago.
Credits
Agency: Energy BBDO Dan Fietsam, executive creative director; Kevin Lynch, group creative director; Noel Haan, creative director; Krystyn Campbell, art director; Jen Di Giorgi, writer; Jillian Lamb, Francis Almeda, designers; Rowley Samuel, head of integrated production; Ashley Geisheker, producer; Dan Corken, interactive producer; Jack Marchetti, developer. Production Company: MJZ Phil Joanou, Jr., director; Jeff Scruton, exec producer, Paul Manix, line producer; Colin Watkinson, DP. Editorial: BEAST, Chicago Angelo Valencia, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist. Music: Stimmung Jason Johnson, music director; Ceinwyn Clark, producer. Audio: Airstream Audio David Axelbaum, audio post mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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