Wally Pfister of Independent Media directed this moving account of a meth addict and his friend, with the latter lamenting not having said a word back when the addict told her he was going to try meth for the first time. “Ben” is part of a campaign created by Venables Bell & Partners and based on real testimony from addicts.
Credits
Agency: Venables, Bell & Partners Paul Venables, creative director; James Robinson, associate creative director; Keith Scott, art director; Paul Johnson, copywriter; Craig Allen, executive producer; Nicolette Guidotti, producer. Production Company: Independent Media, Santa Monica Wally Pfister, director/cameraman; Susanne Preissler, exec producer; Denise Rocchietti, line producer; Barbara Ling, production designer. Postproduction: Technicolor Sparkle, colorist; Kevin Buck, telecine producer. Sound Design: 740 Sound Design Scott Ganary, sound designer; Rob Meritt, assistant. Audio: Play Studios, Santa Monica John Bolen, mixer; Sara Hartman, exec producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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