A mother holds a sick child in her arms as they sit in a crowded hospital emergency room awaiting treatment. A super informs us that emergency room wait times are getting longer. Other slices of life show us how health care costs are jeopardizing a family’s finances, and a man waiting on a phone as an automated voice tells him that the authorization he needs won’t be coming for another 40 minutes. Supered messages read, “Californians are waiting for health care reform,” followed by, “What are California’s leaders waiting for?”
Credits
Agency: GMMB Steve Caplan, partner; Aimee Sanders, copywriter; Jennifer Harfeld, art director; Andrew Silver, producer. Production Company: GARTNER Raymond Bark, director; Don Block, Rich Carter, executive producers; Greg Ferguson, producer; Marco Mazzei, DP. Editorial: Rival Editorial Adrienne Gits, editor. Postproduction: Brickyard VFX George Fitz, online editor. Rushes, Los Angeles. Chaz Tucker, colorist. Music: Musikvergnuegen Audio: POP Sound
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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