We see a dry, desolate swimming pool, a neighborhood liquor store, a rusty, inoperable drinking fountain as a voiceover informs us that a public park for kids can prevent heart disease, a grocery store can stop diabetes, a drinking fountain can combat childhood obesity. The voiceover continues, “Did you know how long you live depends on where you live?” We then see animation transform this community as water is turned on, the liquor store becomes a grocery store with a fresh fruit stand, and seemingly the entire neighborhood changes for the better, helping to improve the prospects for all our children. An end tag for the California Endowment carries the slogan, “Health Happens Here.”
Credits
Production Company: Gentleman Scholar Will Johnson, William Campbell, directors; Rob Sanborn, exec producer; Jett Steiger, producer; Matthew Lloyd. DP; Gentleman Scholar, production designer. Editorial: Whitehouse Post Productions, Santa Monica Dan Oberle, editor; Clarke Rives, assistant editor; Sue Dawson, exec producer; Joanna Manning, producer. Postproduction: Gentleman Scholar Rob Sanborn, exec producer; Tyler Locke, producer; William Campbell, lead 3D artist/VFX supervisor, lead compositor; Matt Lavoy, VFX supervisor/lead compositor; Mike Tello, Heather Aquino, Joseph Chan, James Levy, Sang Shin, Taekyu Kim, designers; Ben Grangereau, Jean Choi, Ian Mankowski, Young Rho, Greg Gangemi, 3D artists. Music: Mophonics Audio: Lime Studios Sam Casas, mixer.
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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