A man and his wife are sniffing scented candles at a store. But the man suddenly turns sheepish and embarrassed upon noticing that he has been watched all the while by a father and son who are both wearing Texas Rangers jerseys.
Credits
Agency: Door Number 3, Austin, Texas Prentice Howe, creative director/copywriter/art director; Ed Parsons, producer. Production Company: Directorz, Dallas Stewart Cohen, director/DP; Jeremy Besser, John Gilliland, executive producers; Erin Key, producer. Editorial: 501 Post, Austin Travis Aitken, editor Postproduction: Video Post & Transfer Rick Stephens, colorist Audio: 501 Audio, Austin Corey Roberts, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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