What at first looks like a home invasion robbery instead turns out to be a wake-up call for some bland slices of cold pizza in this off-the-wall spot for Texas Pete Hot Sauce.
Credits
Agency: Van Winkle & Associates, Inc. Bobby Pearce, copywriter; Dave Damman, art director; Janet Mason, producer. Production Company: TWC (Thomas Winter Cooke) David Jellison, director; Mark Thomas, Jeff Snyder, Steve Ross, executive producers; Johanna Woolcott, producer; Kris Kachikis, DP. Editorial: Schnitt, Minneapolis Charley Schwartz, editor. Postproduction: Fotokem, Burbank, Calif. Richard Parker, colorist. Music: Wow & Flutter Dale Goulet, music composer/sound designer. Audio: Acoustech, Atlanta Gopal Swamy, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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