The Hoffman Brothers of harvest directed this spot in which a Subaru carrying a motley crew of dogs–being driven by a canine–is off to a great outdoors adventure, in this case camping, replete with campfire, tents, even a paw strumming a guitar. However the scene is disrupted by a coyote’s howl, causing the dogs to jump back in the Subaru and lock the doors. Agency is Carmichael Lynch, Minneapolis.
Agency: Carmichael Lynch Randy Hughes, executive creative director; Brock Davis, group creative director/art director; Ellie Anderson, associate creative director/writer; Michael Rodgers, associate creative director/art director; Joe Grundhoefer, director of integrated production; Freddie Richards, sr. content producer. Production Company: harvest The Hoffman Brothers, directors; Bonnie Goldfarb, Rob Sexton, exec producers; Billy Jones, producer. Editorial: Drive Thru Mick Uzendoski, editor; Derek Johnson, online editor; Mark Setterholm, head of production; Beth Wilson, exec producer. Audio: BWN | Minneapolis Carl White, mixer; Annie Sparrows, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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