This special venue visceral experience presents eight separate screens, each with a garage from which is unleashed a monster NASCAR vehicle. The monsters then do battle on the racetrack, which is perched atop a Sprint phone, underscoring the telecommunication company’s sponsorship of NASCAR and the racing excitement that Sprint technology can provide on screen.
Credits
Agency: Goodby, Silverstein & Partners Paul Stechschulte, Franklin Tipton, group creative directors; John O’Hea, Khara Cundiff, art directors; Ty Hutchinson, Adam Cook, copywriters; Josh Reynolds, producer; Meagen Moore, Jessica Mehl, assistant producers. Production Company: Supply & Demand Jeffery Plansker, director; Tina Nakane, line producer; Neil Shapiro, DP. Editorial: Gunshop Paul Trillo, Ian McCarney, editors Visual Effects: Gunshop,MassMarket Stacy Nimmo, creative director; Therese Vreeland, exec producer; Dean Foster, 3D/compositor/matte painter; Anthony Enos, 3D/compositor; Conrad McLeod, David Leonard, Jesse Davidge, Alan Cook, Nate Pacheo, animators; Brandon Sugiyama, producer.,
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment