Jeff Stark of Another Film Company, London, directed this comedic spot in which a man tries to read a newspaper but needs to extend his arms to put the printed words into proper focus. Problem is that he’s standing in an elevator and the doors shut on the paper. Maybe he had better go to Specsavers. Agency is Specsavers Creative.
Credits
Production Company: Another Film Company Jeff Stark, director; Editorial: The Quarry Bruce Townend, editor. Postproduction: Rushes | London Audio: Grand Central, London
Screenwork Type:Best Work
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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