A doctor tells us the tell-tale symptoms of a soundaholic, including the presence of a Sony MP3 Walkman.
Agency: Young & Rubicam, Singapore Rowan Chanen, creative director; Rudio Bin Kassim, art director; Kim Lim, producer. Production Company: trio films Eric Steinman, director; Taylor Ferguson, Erin Tauscher, executive producer; John Marx, producer; Kip Bogdahn, DP. Editorial: Union Editorial Ira Kline, editor; Jason Lucas, assistant editor; Michael Raimondi, producer Postproduction: Union Editorial,Company 3 Los Angeles Todd Iorio, online artist/CG animation; Spencer Hecox, CG animation; Seth Silberfein, online artist; Ian Northrop, Russell Richardson, graphics.,Steve Rodriguez, colorist Sound Design: Union Editorial Dona Richardson, sound designer. Audio: Union Editorial Dona Richardson, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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