Noah Marshall of The Sweet Shop directed this spot which features athletes who cheat via a variety of means. However, our honest protagonist athlete encourages these steroid-ridden competitors, among other cheats, to keep on trying to get an unfair edge. That’s because he’s confident he can outperform them, partly because he has a legal edge: SKINS compression sportswear.
Credits
Production Company: The Sweet Shop Noah Marshall, director; Tony Whyman, producer; John Toon, DP.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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