This spot consists of people receiving inappropriate gifts, such as a balding man getting an electric hair dryer. The alternative: give friends and family a Simon Malls’ gift card so that they can buy whatever they like.
Credits
Agency: Publicis USA Indianapolis: Lloyd Wolfe, executive creative director; Larry Jarvis, associate creative director/art director; Kait Gaskey, producer. Production Company: Crossroads Films Bruce Hurwit, director; Camille Taylor, Carole Hughes, executive producers; Coni Lancaster, prdoucer; Jay Spangler, production supervisor; Giorgio Scali, DP. Editorial: 89 Editorial, Inc. Mike Coletta, editor; Bob Cagliero, executive producer; Juliet Conti, producer; Vriana Bohling, assistant editor. Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Headlight Design + VFX Steve Zourntos, Flame artist; Lana Aklilu, producer Audio: Earshot Audio, Indianapolis Rick Such, audio engineer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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