Two men haggle over the price for a house, each scoffing at a succession of offers and counter-offers. However, the process goes on so long that the guys age before our eyes. Even the banana in a nearby fruit bowl turns rotten.
Credits
Agency: BVK, Milwaukee Jeff Ericksen, creative director; Mike Holicek, copywriter; Jody Spychalla, art director; Kelly Ladwig, producer. Production Company: Crossroads Films Kevin Samuels, director; Dean Winkler, executive producer; Martell Rose, producer; Marc Laliberte Else, DP. Editorial: Independent Studios, Milwaukee Rob Due, editor; Alisson Lockwood, producer. Postproduction: Complete Post | Creative Services Hollywood Sparkle, colorist Audio: Independent Studios, Milwaukee Steve Kultgen, engineer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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