Dom & Nic directed this PSA for homeless charity organization Shelter via Leo Burnett, London, which shows the fragility of the housing market in the U.K. We see a Brit town from a fast moving train. As various neighborhoods and houses whiz past, we can see that a few of the residences are constructed from playing cards, some of which are starting to fall.
Credits
Agency: Leo Burnett Worldwide, Inc. Jonathan Burley, creative director; Daniel Fisher, Pete Gosselin, richard Brim, Jay Hunt, creative; Graeme Light, producer. Production Company: Outsider | London Dom & Nic, directors; Jon Madsen, producer; Tom Townend, DP. Visual Effects: Framestore CFC | London Ben Cronin, VFX supervisor; Simon French, CG lead/3D technical director; Dave Ludlam, colorist.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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