A man peels carrots, walks across what looks like a soup kitchen and dumps them into a boiling pot. This mundane slice of life, though, takes on a glamour all its own as the man turns to face the camera. A super says it all: “Volunteering is Sexy,” followed by the suggestion, “Give A Day to S.F.”
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director; Ronny Northrop, associate creative director/copywriter; Nancy King, art director; Brian Coate, producer. Production Company: GSP Post, San Francisco. Stephanie Green, director (who has since signed with Little Minx, Los Angeles); Gary Nueman, producer; Kevin Richey, DP. Editorial: Barbary Post, San Francisco Daniel Truog, editor. Postproduction: Spy Post Digital Carey Burens, colorist; Darren Orr, Flame artist. Audio: One Union Recording Studios Eben Carr, audio engineer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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