Adult males are jumping about like toddlers in large disposable diapers. They get into all kinds of mischief, eventually winding up on the couch watching a scary movie. So scary that the guys each have a bit of a bladder accident–good thing they’re wearing Comfeze absorbent diapers, which allows them to watch Scream TV, a Canadian specialty TV service dedicated to the thriller, suspense and horror genres.
Credits
Agency: zig, Toronto Stephen Leps, creative director/art director; Aaron Starkman, creative director/copywriter; Martin Beauvais, creative director; Sharon Nelson, producer. Production Company: Radke Films Craig Brownrigg, director; Scott Mackenzie, executive producer; Ken Eggett, producer; Glen Keenan, DP. Editorial: Panic & Bob, Toronto John Evans, editor Postproduction: Notch Chuck Nosworthy, colorist.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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