James Wahlberg of Rhythm + Hues Commercial Studios directed this mesh of CG animation and live action which brings words and the Scrabble game board to life in a larger than life fashion for Y&R in Irvine, Calif.
Credits
Agency: Young & Rubicam Brands Anthony Dibiase, executive VP/executive cretive director; Emlie Council, VP/associate creative director/writer; Erik Norgaard, associate creative director/art director; Laura Keseric, director of integrated production; Amanda Menke Corsello, producer. Production Company: Rhythm + Hues Commercial Studios James Wahlberg, director; Paul Babb, exec producer; Kat Dillon, head of production/live action; Lisa White, head of production/VFX; Michael Shores, live-action producer, Los Angeles; Marci Harriott, live-action producer, Vancouver, B.C.; Warren Hansen, DP; John-Mark Austin, CG animation director; Deborah Austin, CG producer; Steve Wellington, editor. Visual Effects: Planet Blue Maury Rosenfeld, Flame artist, previsualization; on-set VFX supervisor; Matt Welch, Flame artist; Milt Alvarez, exec producer; Keith Alexander, associate producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
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