Craig Brownrigg directed this spoof of a hair restoration infomercial to address the problem of patchy lawns with thinning grass for Toronto agency zig.
Credits
Agency: zig, Toronto Martin Beauvais, executive creative director; Allan Mah, art director; Jason Buback, copywriter; Natalie Calderon, team leader; Dena Thompson, producer. Production Company: Radke Films Craig Brownrigg, director; Scott Mackenzie, exec producer; Kevin Hinds, line producer; Stoeps Langensteiner, DP. Editorial: Panic & Bob, Toronto Brian Williams, editor Music: RMW Music Ted Rosnick, music director Sound Design: RMW Music Tyson Kuteyi, sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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