A couple is pleased to see how well their investment portfolio is performing–until their financial consultant informs them that they made a particularly big profit on their investment in genocide. A voiceover asks, “Are your mutual funds funding genocide,” with a spot tag directing us to the website for the Save Darfur Coalition.
Credits
Agency: GMMB Dave Tobey, creative director; Aimee Sanders Freund, copywriter; Andrew Silver, producer. Production Company: RSA Films Jake Scott, director; Fran McGivern, executive producer; Michele Abbott, producer; Ben Seresin, DP. Editorial: Final Cut JD Smyth, editor; Kiayan Reuter, producer. Postproduction: Company 3 Los Angeles David Hussey, colorist. Brickyard VFX, Santa Monica. George Fitz, online artist; Diane Young, producer. Audio: POP Sound Peter Rincon, audio mixer/sound designer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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