Jeff Bednarz of Directorz helmed this spot in which three women tell us how the Salvation Army has made a positive difference in their lives. One woman tell us of her plight–being homeless, pregnant and strung out on drugs–and how the Salvation Army’s temporary housing services got her back on her feet and able to offer her child a better life. Agency is The Richards Group, Dallas.
Credits
Agency: The Richards Group, Dallas. David Eastman, copywriter; Craig Anderson, art director; Anne Watkins, producer. Production Company: Directorz Jeff Bednarz, director; John Gilliland, exec producer/producer; Mark Thomas, DP. Music: Visual Music John Swihart, composer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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