A female customer places assorted gift cards on the conveyer belt of a grocery store checkout line. As each card passes the price scanner, it morphs into merchandise or in one instance a rock band. For example, a gift card for Home Depot transforms into a nifty electric drill. An iTunes gift card changes into a hard driving rock band in concert. The spot positions the Safeway family of grocery stores as being your one-stop shop for groceries and gifts.
Credits
Agency: DDB | Chicago Sonja Olson, creative director/art director; Allen Rubens, writer; Bud Johnston, Cary Potterfield, producers. Postproduction: Duck Studios Melissa Timme, Joe Kim, post artists.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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