A large metal Rimowa case accidentally falls out of a plane, landing on a lake below. The case bounces twice off the water and skips onto a dock, narrowly avoding a fisherman but clonking a bear who was stalking the man. The life-saving Rimowa container is then seen in a parting product shot accompanied by the supered slogan, “Every case tells a story.”
Credits
Agency: Coffein Agentur fur arkekommunikation GmBH, Dusseldorf Andreas Beckmann, Gunnar Eicker, creative directors; Martina Heckner, producer. Production Company: Production International, Hamburg Harry Patramanis, director; Reinhard Gedack, Sabine Schroder, producers.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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