This is no country for clean coal. That’s the message imparted in this PSA from directors Joel and Ethan Coen, the filmmakers beyond the Oscar-winning No Country For Old Men. The spot starts out like an air freshener commercial until a pitchman steps in and substitutes the spray cannister with one containing “clean coal,” spewing forth a toxic mist that makes a house uninhabitable.
Credits
Agency: Crispin Porter + Bogusky Andrew Keller, Rob Reilly, co-executive creative directors; Ryan Kutscher, creative director; Paul Caiozzo, associate creative director; Santiao Escobar, art director; Javier Torok, integrated art director; Donnell Johnson, copywriter; Matt Bonin, integrated head of production; Chris Kyriakos, executive integrated producer; Bill Meadows, executive integrated music producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Gil Baron, VFX supervisor; Andy Davis, digital effects artist; Helen Hughes, exec producer/director of production; Sarah Schroeder, producer. Music: Q Department, New York Kelly Fulton, Zack Rice, producers. Audio: Lime Studios Mark Meyuhas, mixer; Jessica Locke, producer. Animation: Lifelong Friendship Society Mark Philips, Lily Feng, animators; Travis Spalding, art director; Dan Sormani, exec producer; Bridgette Spalding, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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