A patient sits in an examination room waiting to hear from his doctor. The physician walks in and delivers a devastating diagnosis: lung cancer. But it then becomes apparent that the patient was imagining the worst and that this dire diagnosis didn’t really happen. His imagination nonetheless runs wild as the scene repeats itself with the doctor delivering different diagnoses–each for a serious tobacco-related illness. Finally we’re back in the real world with the doctor coming in to give the patient an actual prognosis. However, we never hear it as the spot cuts away to a message which simply reads, “If you’re not planning to quit smoking, what are you planning?”
Credits
Agency: Clarity Coverdale Fury Advertising Jac Coverdale, executive creative director; Michael Atkinson, creative director/writer; Jim Landry, art director; Rich McCracken, group brand supervisor; Kris Wong-Barriek, producer. Production Company: Hungry Man, Inc Allen Coulter, director; Dan Duffy, executive producer; Caroline Gibney, senior producer; Rich Krekian, line producer; Tami Reiker, DP. Editorial: Scnitt, Minneapolis Charley Schwartz, editor Postproduction: Pixel Farm Oscar Oboza, colorist Sound Design: Pixel Farm Tommy Barbarella, Ken Chastain, sound designers. Audio: Pixel Farm Ken Chastain, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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