Otto Arsenault of ONE at Optimus directed and edited this sobering spot which focuses on a Smartphone screen as we see texting go back and forth between teen friends, one who is driving a car rushing to get to an evening movie screening. The PSA, which had The Martin Agency working with ONE at Optimus and Optimus, is designed to encourage Virginia high school students to create their own ads for the Project Yellow Light competition in order to raise awareness of safe driving and to help save lives. The winner of Project Yellow Light receives the Hunter Garner Scholarship, which was established by Julie Garner, a VP at The Martin Agency, Richmond, Va., who lost her 16-year-old son, Hunter, in a car accident in 2007.
Credits
Agency: The Martin Agency Julie Garner, VP. (who established the Hunter Garner Scholarship) Production Company: ONE at Optimus Otto Arsenault, director/editor; John Noble, creative director/exec producer; Amanda Speva, writer; Sarah Slevin, producer; Mark Pallman, DP; Abbie Hamilton, production assistant. Audio: Optimus Joel Anderson, audio engineer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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