What appears at first to be an emotional Hallmark-like moment between a grown daughter and her mom turns out to be something quite different. The daughter instead pays her mother a series of left-handed “compliments” such as, “Spending time with you is so reasonably nice.” The perplexed mom then gives way to a message that reads, “Send Love. Not Like. Send ProFlowers.”
Credits
Agency: BBDO West Jim Lesser, creative director; Jack Harding, associate creative director/copywriter; Reece Hovercamp, art director; Curt O’Brien, producer. Production Company: harvest Michael Downing, director; Bonnie Goldfarb, Scott Howard, executive producers; Mala Vasan, producer; John Houtman, DP. Editorial: Spot Welders, Inc Haines Hall, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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