A fallen tree stand back up and is again healthy and rooted in soil–as is another tree and yet another to demonstrate how PPL’s paperless billing system can save trees and help the environment.
Credits
Agency: McCaffery Gottlieb Lane, New York Roy Herbert, art director; John Peebles, copywriter; Lisa Goore, producer. Production Company: MassMarket Chris Staves and Marco Spier, directors; Justin Lane, executive producer; Nick Litwinko, producer; Jennifer Treuting, assistant producer; Steve Koster, live-action DP. Postproduction: Company 3 Victor Mulholland, colorist. Visual Effects: MassMarket Chris Staves, Flame artist; Ann Vu, designer; Florian Witzel, lead technical director; Jeffrey Dates, Kris Rivel, Jacob Slutsky, Pakorn Bupphavesa, technical directors; Justin Burtin, John Clausing, Chris Santioanni, Boris Ustaev, Todd Akita, 3D artists; Chris West, 2D artist; Joon Lee, modeler; Leslie Chung, lead rotoscoper; Carlos Rosario, Stefania Gallico, Will Frazier, rotoscopers; Mark Brith, storyboard artist. Music: Q Department, New York Naren Rauch, Drazen Bosnjak, composers Sound Design: Q Department, New York Drazen Bosnjak, sound designer. Audio: Color Kevin Halpin
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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