A fallen tree stand back up and is again healthy and rooted in soil–as is another tree and yet another to demonstrate how PPL’s paperless billing system can save trees and help the environment.
CreditsAgency: McCaffery Gottlieb Lane, New York Roy Herbert, art director; John Peebles, copywriter; Lisa Goore, producer. Production Company: MassMarket Chris Staves and Marco Spier, directors; Justin Lane, executive producer; Nick Litwinko, producer; Jennifer Treuting, assistant producer; Steve Koster, live-action DP. Postproduction: Company 3 Victor Mulholland, colorist. Visual Effects: MassMarket Chris Staves, Flame artist; Ann Vu, designer; Florian Witzel, lead technical director; Jeffrey Dates, Kris Rivel, Jacob Slutsky, Pakorn Bupphavesa, technical directors; Justin Burtin, John Clausing, Chris Santioanni, Boris Ustaev, Todd Akita, 3D artists; Chris West, 2D artist; Joon Lee, modeler; Leslie Chung, lead rotoscoper; Carlos Rosario, Stefania Gallico, Will Frazier, rotoscopers; Mark Brith, storyboard artist. Music: Q Department, New York Naren Rauch, Drazen Bosnjak, composers Sound Design: Q Department, New York Drazen Bosnjak, sound designer. Audio: Color Kevin Halpin
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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