A worker in a deadend job is literally and figuratively “rained” on throughout this spot–in his cubicle, in the copier room, in the lunch room–until he leaves the office to go home in his Pontiac Solaris, a convertible that isn’t rained on even with the top down.
Credits
Production Company: Boxer Films Joe Murray, director/DP; Jordan Valenti, DP; Tom Spence, production designer. Editorial: Boxer Films Pedram Torbati, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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