Identical twins, now grown up, are dressed the same, have the same haircuts and take synchronized bites out of their respective pizza slices at the dinner table, freaking out their father. Ryan Ebner of HSI directed for TDA Advertising & Design, Boulder, Colo.
Agency: TDA Advertising & Design, Boulder, Colo. Jonathan Schoenberg, Thomas Dooley, creative directors; Matt Leavitt, art director; Jeremy Seibold, copywriter; Bob Shriber, producer. Production Company: HSI Productions Ryan Ebner, director; Michael McQuhae, exec producer; Doron Kauper, line producer; Pierre Rouger, DP; Eric Beauchamp, assistant director. Editorial: Cut + Run, NY Jon Grover, editor; Michael Distelkamp, assistant editor; Angie Aguilera, exec producer; Nicole Salm, producer. Postproduction: Smoke & Mirrors NY Phil Akka, Flame artist; Lauren Shawe, prdoucer. Music: Yessian Music Brian Yessian, chief creative officer; Mark Chu, composer; Marlene Bartos, head of production; Michael Yessian, head of production; Erik Schuiten, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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