Members of a Polar Bear Club dive into the icy water to show their hearty stock. But the crazies who brave icy temperatures aren’t crazy enough to stay in the drink when a polar bear appears swimming in the distance.
Credits
Agency: MARC USA Ron Sullivan, creative director; Dena Mosti, senior art director; Jason Fotter, senior writer; Beth Fornaro, producer. Production Company: Animal Michael Killen, director; Nancy Richert, producer; Stephen Hunter, DP. Editorial: Animal J. Frink, editor Visual Effects: Animal Jim Kreitzburg, Allan Stallard, effects artists Audio: Market Street Sound, Pittsburgh Rob Deaner, sound designer/audio post mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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