Dave Laden of Uber Content directed this spot which sits us at a Thanksgiving dinner table where a family is gathered before a sumptuous feast. A little girl says grace, expressing “thanks” for the inhumane treatment of the turkey they’re about to eat. She also expresses “gratitude” for the chemicals, dirt and poop inside the turkey. Agency is Matter, Los Angeles.
Agency: Matter, Los Angeles Dan Neri, creative director; Brian Miller, copywriter; Jeff Maier, producer. Production Company: Uber Content Dave Laden, director; Preston Lee, Phyllis Koenig, Steve Wi, exec producers; Tom Lowe, line producer; Darko Suvak, DP. Postproduction: Company 3 Los Angeles Steve Rodriguez, colorist; Matt Moran, telecine producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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