Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend–in the form of an ubiquitous fisherman character–can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
Credits
Client Fisherman’s Friend Agency Arrivals + Departures Jeff MacEachern, chief creative officer; Jordan Escobar, sr. art director; Oliver Chiang, sr. copywriter; Stephanie Walker-Wells, VP production/producer; Denika Angelone, Nathan Mohan, strategy team. Production Company Merchant The Perlorian Brothers, directors; Farrah Khaled, exec producer; Andrew Sulliman, producer; Daniel Grant, DP. Casting Powerhouse Casting Tristan Abraham, casting director. Offline Editorial Skinner Edits Paul Skinner, editor. Transfer/Online Alter Ego Eric Whipp, sr. colorist; Ben Otten, Corey Martinez, color assistants; Sam Omand, producer; Jane Garrah, exec producer. VFX Wendt 2 Spaceland AB Jonathan Wendt, VFX artist. Audio Pirate Sound Kyle Anderson, sound director, sound designer/engineer. Integrated Media Strategy EssenceMediacom
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
