Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend–in the form of an ubiquitous fisherman character–can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
Credits
Client Fisherman’s Friend Agency Arrivals + Departures Jeff MacEachern, chief creative officer; Jordan Escobar, sr. art director; Oliver Chiang, sr. copywriter; Stephanie Walker-Wells, VP production/producer; Denika Angelone, Nathan Mohan, strategy team. Production Company Merchant The Perlorian Brothers, directors; Farrah Khaled, exec producer; Andrew Sulliman, producer; Daniel Grant, DP. Casting Powerhouse Casting Tristan Abraham, casting director. Offline Editorial Skinner Edits Paul Skinner, editor. Transfer/Online Alter Ego Eric Whipp, sr. colorist; Ben Otten, Corey Martinez, color assistants; Sam Omand, producer; Jane Garrah, exec producer. VFX Wendt 2 Spaceland AB Jonathan Wendt, VFX artist. Audio Pirate Sound Kyle Anderson, sound director, sound designer/engineer. Integrated Media Strategy EssenceMediacom
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
