Daniel Kleinman of Rattling Stick directed this mountain of a spot for CLM BBDO Paris in which we see a young man make the ascent towards his dream. Along the way he encounters assorted obstacles–in the forms of venues and larger-than-life objects. Yet through perseverance he manages to make his way to his aspirational summit.
Credits
Agency: CLM BBDO, Paris Gilles Fichteberg, Jean-Francois Sacco, executive creative directors; David Bertram, Leo Berne, creatives; France Monnet, exec producer. Production Company: Rattling Stick, London Daniel Kleinman, director; Stephen Blackman, DP. Visual Effects: Framestore CFC | London William Bartlett, VFX supervisor; Simon French, lead TD; Michael Stanish, producer; Paul Denhard, Dan Seddon, Michele Fabbro, Paul Jones, Jason Mayo, Pol Chanthasartratsarmee, Jabed Khan, Ian Ward, Mark Wallman, TDs; Alex Doyle, Mary Swinnerton, modelers; Paul Chandler, texturer; Pete Jones, PA; Steffan Perry, colorist.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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