This cheesy style infomercial promotes Hoyt Monroe’s DVD that shows us how not to win at Pala Casino. It turns out that the way not to win is to enjoy Pala’s spa, restaurants and other amenities instead of gambling. In this spot, the amenity being enjoyed by a couple is an intimate two-person shower–which Monroe unsucessfully tries to step into.
Credits
Agency: M&C Saatchi, Los Angeles Martin Dix, creative director/art director; Chris Pouy, copywriter; Wendi Weger, Rebecca Silverstein, producers. Production Company: Villains Terry Rietta, director (he has since joined Zoo Film, Hollywood); John Marshall, executive producer; Matt Caltabiano, producer; Jim Hawkinson, DP Editorial: chrome Adam Parker, editor Postproduction: Method Siggy Ferstl, colorist
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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