Harry Cocciolo of Tool of North America directed this irreverent spot in which a prim woman exhorts others in public to “Give A $%@#” because it’s a way to fight poverty and hunger via Oxfam America. Agency is 15 Ideas, Chicago.
Production Company: Tool of North America Harry Cocciolo, director; Brian Latt, Jennifer Siegel, Dustin Callif, exec producers; Lauren Bayer, line producer; Tami Reiker, DP; Joaquin Grey, production designer. Editorial: Whitehouse Post Productions, Santa Monica Kevin Zimmerman, editor; Justin Kumpata, producer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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