Eric Wiese of LAIKA/house directed this animation spot introducing us to “life-of-the-party” characters seeking attention through varied antics for agency Borders Perrin Norrander. Turns out that a better, less embarrassing way to be the life of the party is to give the gift of Oregon Lottery “Life of the Holiday Party” scratch-off game cards.
Credits
Agency: Borders Perrin Norrander Kent Sutor, creative director/art director; Rob Rosenthal, creative director/copywriter; Scott Fox, producer. Production Company: LAIKA/house Eric Wiese, director/animator; Jan Johnson, exec producer/producer; Jamie Pulliam, production coordinator; Jenny Kincade, art diector/background artist; Patrick Long, illustrator; Joe Merideth, Aaron Sorenson, Chris Purdin, animators; Caroline King, Matt Hall, assistant animators; Jon David Buffam, ink & paint/assistant animator; Meghan Sauncers, ink & paint; Michael Corrigan, editor; Melissa Tvetan, assistant editor; Rex Carter, Flame artist; Travis Ezell, tape operator.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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