Five young, attractive women prance across a pastoral meadow holding a larger than life hamburger. Running towards them is a man, his mouth wide open, ready to take a bite out of the king-sized burger. Turns out this surreal scene is the guy’s response to what he would do if he won the Oregon Lottery Powerball game. Zach Math of Bob Industries directed for agency Borders Perrin & Norrander.
Agency: Borders Perrin Norrander Terry Schneider, creative director; Ben Carter, art director; John Heinsma, copywriter; Scott Fox, producer. Production Company: Bob Industries Zach Math, director; T.K. Knowles, executive producer; Patrick McGowan, DP. Editorial: Joint Editorial, Portland, Ore Corky DeVault, Katie Turinksi, editors Postproduction: Downstream, Portland Jim Barrett, colorist. Music: Amber (Heavenly) Music Audio: Digital One Eric Stolberg, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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