Hank Perlman of Hungry Man directed this story of an offbeat friendship–between a normal lass and her gal pal, The Wicked Witch of the West–for Orange out of Fallon London. The girlfriends enjoy the 2 for 1 movie ticket perk at participating U.K. cinema houses offered to Orange mobile customers.
Credits
Agency: Fallon | London Richard Flintham, creative director; Gemma Knight, producer. Production Company: Hungry Man, Inc Hank Perlman, director; Matt Buels, exec producer; Tim Nunn, line producer; Danny Cohen, DP. Editorial: The Whitehouse Alaster Jordan, editor. Visual Effects: MPC (The Moving Picture Company)
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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