Director Geoffroy de Crecy of Wizz, Paris, directed this comedic mixed-media animation spot via Blacklist, New York (representing Wizz stateside), which stars HotSpot the dog (Optimum WiFi’s new mascot) and his technically challenged human owner, Ben. In this commercial, one of four in the campaign out of agency The Brooklyn Brothers, Ben and HotSpot are waiting for the train at a station. Ben then chats with HotSpot, trying to determine if his Kindle will work at the train station thanks to “hot pots,” “hot shots,” “top knots,” “hop scotch” and finally “tin pots.” The dog continually tries to correct his master with the proper term, “hot spots” from Optimum WiFi, which enable Ben to enjoy his Kindle on the go in some 35,000 hot spot zones in the Tri-State (New York, New Jersey, Connecticut) area.
Agency: The Brooklyn Brothers The Brooklyn Brothers, creative director, writer, art director, producer. Audio: audioEngine Carl Mandelbaum, mixer/sound effects
The Best Work You May Never See: Blinkink Director Jack Brown Takes Us On A Teddy Bear’s Journey For Tekla
Blinkink director Jack Brown created this stop motion film to tell a handmade story for Tekla’s holiday campaign.
Established in Copenhagen in 2017, Tekla was born from a desire to bring modernity and freedom of expression to the homeware category. As a brand, it rejects rapid trend cycles by designing for longevity, with an uncompromising focus on quality and responsible production. Brown’s use of stop-motion animation, using only Tekla fabrics, places both the brand’s story and its values front and center.
The film takes us on the journey of a teddy bear exploring the enchanted interiors of the Tekla Copenhagen store. The vibe feels dreamlike and the addition of stop motion adds a tenderness to the film. Inspired by the stories of Hans Christian Andersen, the campaign features iconic figures and nods to his fairytales; the towering mattresses of The Princess and the Pea, the magical umbrella of The Sandman, and the floating luggage of The Flying Trunk.
Brown said, “What an amazing little project this was, and for such a great brand. Tekla was such a cool client to work with. I suggested making the whole ad out of their fabrics and within 24 hours, there were boxes of beautiful fabrics being delivered for us to cut to pieces. Everything you see is about the size of an A4 sheet of paper and all hand cut, stitched and animated by a very small team of very talented people. Anita Bruvere was the lead builder and animator and did such an amazing job of turning all these tiny pieces of fabric into a magical world.”
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