Changes in the chemical elements turn pristine water livened with oxygen into a murky swamp, underscoring the need to protect our environment.
Credits
Agency: QUE, Rio de Janeiro Janeiro Eduardo Almeida, creative director/copywriter; Francisco Lucchini, creative director; Durval Filho, art director; Carlos Rocha, producer. Production Company: Hungry Man, Inc Gualter Pupo, director; Steve Orent, Alex Mehedff, executive producers; Pedro Faerstein, DP. Editorial: Hungry Man, Inc Rodrigo Thurler, editor; Isabela Diniz, post coordinator. Postproduction: Hungry Man, Inc Gualter Pupo, colorist.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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