BBH New York created this web short promoting volunteerism via the NYC Service program. A pair of agency creatives teamed to direct the short, which profiles volunteer Karen Washington who with the help of many has created an urban garden in the Bronx.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, chief creative officer; Calle Sjoenell, Pelle Sjoenell, creative directors; Jared Elms, copywriter/co-director; Steve Peck, copywriter/co-director; Jamie Grady, producer. Editorial: Final Cut Michael Dart Wadsworth, editor; Melati Pohan, producer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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